First Link (UK) Ltd.

Privacy Policy

This privacy policy sets out how First Link (UK) Ltd. uses and protects any information that you give First Link (UK) Ltd. when you use this website. First Link (UK) Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. First Link (UK) Ltd. may change this policy from time to time by updating this page.

Your information will be held by First Link (UK) Ltd.

This policy is effective from 25 May 2018.

Contact Information

If you have a question on this privacy policy or how we use your personal information, please email or write to us at First Link (UK) Ltd., Regent House, Bath Avenue, Wolverhampton WV1 4EG.

If you are not satisfied with the response, you have the right to lodge a complaint with the Information Commissioner's Office. Find out on their website how to report a concern at

What is Personal Information?

Personal information can cover a wide range of areas, but in general, it includes: information you tell us about you and your preferences; information we learn from your custom; and information we obtain about you from public sources - please see section Data from third parties.

Personal information can include things that can allow someone to identify you either directly, through your name or national insurance number, or indirectly, through your address, phone number, date of birth, bank details or email address.

Where we collect your Personal Information from

In order to provide you with our products and services we need to collect and use your personal information. We collect your personal information from a number of different sources, including:

Data you give to us:

  • When you enquire or purchase our products and services
  • When you talk to us on the telephone
  • When you use our website
  • In emails and letters
  • In customer surveys

Data from third parties:

  • Credit Reference and Fraud Prevention Agencies
  • Law enforcement agencies
  • Public information sources such as Companies House, and social networks
  • Agents and contractors working on our behalf

Who we share your Personal Information with

In order to provide our products and services to you, we may share your personal information with other companies, agents and contractors working on behalf. This includes companies in the following categories:

  • Debt collection companies
  • Legal firms
  • Technology and IT
  • Digital and social media
  • Data analytics
  • Payment processing

We never share your personal details with external companies for the purposes of their marketing. We may need to share your personal information with other organisations to provide you with the product or service you have chosen, including:

  • If you have a debit, credit or charge card that you use with us we will share transaction details with companies which help us to provide this service (such as Visa and Mastercard).
  • If you pay us by direct debit we will share your data with the Direct Debit Scheme.

How we use your Personal Information

  • To deliver our products and services to you.
  • To correctly bill you for the products and services you purchase from us.
  • To resolve your complaints.
  • To provide you with information required to ensure you are informed about any of the products and services you have or are in the process of purchasing from us.
  • To provide you with improved customer service.
  • To study how you use our products to help develop our marketing activities and improve our customer service.

Sending data outside of the EEA (by us)

Your personal information will occasionally be transferred to third party organisations, some of whom may be located outside of the EEA, as part of the services that we offer to you. For example, this could happen if any of our servers that store your personal information are located in a country outside of the EEA, or when one of our service providers is located in a country outside of the EEA, such as India and Australia. Different countries have different data protection and security laws and some of these do not offer the same level of protection as you enjoy under UK data protection legislation.

The agreements that we have with these third party organisations are such that they will not use your personal information for any other purposes other than what we have agreed with them. We explicitly request that any third party organisations with whom we share personal information implement adequate levels of protection to safeguard your personal information, in accordance with the GDPR and any other applicable data protection legislation.

If you choose not to give Personal Information

We may need to collect personal information by law, or under the terms of a contract we have with you. If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations or providing your product or service. It may also mean that we cannot perform services needed to run your account. It could mean that we cancel an order for a product or service you have with us.


We believe it is important for First Link (UK) Ltd. to communicate with you to let you know of products, services, and other important information in relation to your account with us. Communication with you allows us to understand your needs, so we can offer you the right products and services to help and support your relationship with us.

We will contact you, or businesses associated with you, with marketing messages if you have consented to them. We may also contact you if you are a new or existing customer, or you are an existing customer and the marketing messages relate to similar products or services to those that you have currently (or have had in the past), and we have a legitimate interest in doing so.

We may also have regulatory or contractual reasons for sending you communications.

Our communications with you

Where you telephone us to enquire about a new product, or you visit our website to assess different products but do not complete a sale then we will record this. We will use this information to prioritise our communications with you and we may contact you to offer you the opportunity to assess whether other products are more suitable for you.

Where we rely on your consent, we may seek, or re-seek, your marketing consent any time there is a change in your relationship with us, including, where you investigate buying another product from us, move premises, seek to add an additional person to your account, where you have objected to marketing communications, where there is a change in law or where there is a structural change in our business.

Where we do not hear from you we will contact you no more frequently than every 12 months to ensure your consent preferences remain accurate. Of course, you are free to change your preferences at any time either online or by contacting us.

If you decide to leave us we may contact you to allow us to market our products and services to you after you have left for up to two years.

We will always need to send you information on the products and services that you use. However, you can ask us to stop sending you marketing messages by contacting us at any time - see section Withdrawing your consent.

How long we keep your Personal Information

We will keep your personal information for as long as you are a customer of First Link (UK) Ltd.

After you stop being a customer, unless we explain otherwise to you, we'll hold your personal information based on the following criteria:

  • For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations to allow us to respond to any questions, enquiries or complaints you may have.
  • Retention periods in line with legal and regulatory requirements or guidance.

Appropriate safeguards will be implemented to protect your data, including where technical limitations restrict our ability to remove your personal information from our systems.

Obtaining your Personal Information

You have the right to obtain a copy of the personal data we hold about you:

By emailing us at or
by writing to us at First Link (UK) Ltd., Regent House, Bath Avenue, Wolverhampton WV1 4EG.

You also have the right to get your personal information from us in a format that can be easily re-used.

Correcting your Personal Information

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this.

Controlling your Personal Information

Data Protection law provides you with a number of rights in relation to how we can use your personal information.

  • Right to erasure (Right to be forgotten) - you have the right to request the deletion or removal of your personal information where there is no compelling reason for its continued processing by us.
  • Right to restrict processing - you have the right to request that we block or suppress processing of your personal information.
  • Right to object - you have the right to object to the processing of your personal information by us where the processing is based on our legitimate interests, is processed for direct marketing purposes (including profiling) or for the purposes of statistics. If you wish to object to our use of legitimate interest for marketing please see section Withdrawing your consent below, for contact details.

There may be legal or other reasons why we need to use your data in the way that we do, but please contact us if you think otherwise.

Further information on your personal information rights is available on the Information Commissioner's website at

Withdrawing your consent

Where we process personal information based on your consent, you have the right to withdraw this consent at any time. If you withdraw your consent, and we rely on it to use your personal information, we may not be able to provide our products or services to you. Please contact us if you want to do this.

Cookies and online security


As you'd expect, we do everything we can to protect your personal data.

Most of this website isn't encrypted, because there's no need. However, the moment you submit any personal information as part of the enquiry form, you're directed to secure pages.

We also train our staff to protect your personal details and check your identity whenever you contact us


Our website may sometimes need to use cookies. These remind us who you are and enable us to access your account information quickly and easily. Cookies also help us to gauge the size of our audience and level of repeat usage. How do cookies work? Simply, cookies are files that we send to your computer, which assign it a unique identification. We can then access these files whenever you visit our website. The cookie is set whenever you register or "log in" and modified whenever you "log out".

If you want to delete any cookies already on your computer, you will first need to find the file or directory that stores them - please refer to the instructions for your file management software. To stop cookies being stored on your computer in future, please refer to your internet browser's instructions by clicking 'Help' in its menu. Deleting our cookies or disabling future cookies won't stop our website from working, but it may mean that you won't be able to access certain areas of our site.

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